“If you don’t share your ideas, no one will know if they’re any good.” – Dorie Clark
I am presently helping a college hire 3 new Head Coaches, and I am finding reading the cover letters that most coaches include in their application to be a struggle to read and grasp who they are and how they will help this college.
Most cover letters don’t fail because the coach isn’t qualified.
They fail because the letter lacks intentionality, clarity, and vision.
Too many cover letters simply recap a résumé. The best ones do something different—they help the reader see you leading the program.
If you’re applying for a coaching position, your cover letter should clearly answer four questions.
1. Why this job, at this school—and why now?
This is where search committees immediately learn whether you’ve done your homework.
Strong cover letters explain:
- Why this institution specifically
- Why this program fits your values and experience
- Why now is the right time in your career
If your opening paragraph could be sent to ten schools, it’s not strong enough.
2. What has your coaching journey taught you?
Don’t list stops—share lessons.
Briefly explain:
- Where you’ve coached
- What those experiences taught you
- How they shaped your leadership style and philosophy
Committees don’t just hire résumés. They hire perspective.
3. What do you bring that helps this program succeed?
This is where alignment matters.
Connect your skills and experience directly to:
- The school’s mission
- The department’s priorities
- The program’s competitive and cultural goals
Make it clear how you help this program move forward—not just what you’ve done before.
4. What does your first 100 days look like?
This is where strong candidates separate themselves.
Great leaders think ahead. Use this section to outline:
- How you’ll build relationships
- How you’ll evaluate the program
- How you’ll establish standards and momentum early
You’re showing readiness—not curiosity.
Final Thought
A strong cover letter doesn’t just explain who you are—it shows who you’re becoming.
It communicates fit.
It communicates vision.
It communicates leadership.
Ready to Take the Next Step?
Writing a strong cover letter is important—but clarity, alignment, and preparation matter even more.
If you’re applying for coaching positions, thinking about your next career move, or preparing for interviews and conversations with athletic directors, I can help you get intentional about how you present yourself and where you’re going.
Through 1-on-1 coaching sessions, we can:
- Refine your cover letter and application materials
- Clarify your coaching philosophy and leadership narrative
- Build a first-100-days plan that aligns with your values and experience
- Prepare you for interviews with confidence and purpose
If you’re serious about your next opportunity, don’t navigate it alone.
👉 Schedule a coaching session at coachmattrogers.com
Until next time—stay focused on what you can control, stay humble, and keep chasing significance.
