NIL, the NCAA, and the 99% Reality Check

NIL was supposed to empower athletes. Instead, it’s become a recruiting arms race — fueled by booster collectives and donor money, not branding deals. This post breaks down what NIL really is, how it’s reshaping college athletics, and why 99% of families should focus on growth and development, not cash and contracts. Learn the truth about NIL, collectives, and what matters most for your athlete’s future.

Continue Reading

Seeing Clearly: The Blurriness of Recruiting Reality

"Knowing yourself is the beginning of all wisdom" -Aristotle I love teenagers. I really do. They’re in the best and blurriest years of their lives—trying things for the first time,…

Continue Reading

There’s Always More Rope

In faith, there is enough light for those who want to believe and enough shadows to blind those who don't" - Blaise Pascal Every athlete thinks they know the game.…

Continue Reading

Shut Up. Suit Up. Show Up.

“Shut up. Suit up. Show up.” – Dr. James Hollis When professor and author, Dr. James Hollis published his book, What Matters Most, Oliver Burkeman of The Guardian noted that…

Continue Reading

Can “Floor General” Be Taught?

“I am a member of the team, and I rely on the team, I defer to it and sacrifice for it, because the team, not the individual, is the ultimate…

Continue Reading

Why Coaches Lose Their Locker Room

"Success is not final; failure is not fatal: It is the courage to continue that counts." -Winston Churchill On the blog and on the podcast, I often talk with guests…

Continue Reading
Close Menu
×
×

Cart

X