“If opportunity doesn’t knock, build a door” -Milton Berle
I’ve been talking to a lot of college coaches as of late about what they want to receive from recruits interested in their program—I can tell you this:
Most recruiting emails fail not because the athlete isn’t good enough…
They fail because the message lacks authenticity, specificity, and ownership.
College coaches read hundreds—sometimes thousands—of emails. The ones that get responses aren’t flashy. They’re intentional.
If you want to separate yourself, every email you send to a college coach should clearly answer four questions.
1. Why are you specifically interested in their school and program?
This is where generic emails die.
If a coach can replace the school name with five others and the email still works, you haven’t done enough homework.
Be specific:
- The academic major that fits your goals
- The location or campus environment
- The program’s history or competitive level
- Something about the coach or staff that resonates with you
This shows maturity, preparation, and genuine interest.
2. Why should they be interested in you?
This isn’t about hype—it’s about connection.
Don’t be afraid to be specific:
- Years of experience
- Position and graduation year
- A stat, accolade, or role that helps separate you
- What you believe you bring to a program culture
Confidence matters. Clarity matters more.
3. Give them ONE direct link to your recruiting resume
Make it easy for the coach to evaluate you.
That single link should include:
- Game film or skills video
- Grades and test scores
- Your upcoming schedule
- Your contact info
- Parent contact info
- High school and club coach contact info
If a coach has to search for information, they usually won’t.
4. Tell them exactly what you want in return
Coaches aren’t mind readers.
Be clear and professional:
- Are you asking for an evaluation?
- Feedback?
- A phone call?
- A visit or camp opportunity?
Clear asks lead to clearer responses—and faster movement.
Final Thought
Before you hit send, ask yourself this:
Do I truly understand what this school offers me—and am I serious about them?
Intentional communication creates momentum.
Mass emails create noise.
Want More Structure, Clarity, and Direction?
If you’re serious about owning your recruiting journey—not guessing your way through it—these resources will help you stay organized, intentional, and confident every step of the way.
📘 Significant Recruiting: The Playbook for Prospective College Athletes
👉 https://amzn.to/3NbWP9S
📓 Recruit’s Journals (Sport-Specific):
⚽ Soccer Recruit’s Journal
👉 https://amzn.to/4boShXx
⚾ Baseball Recruit’s Journal
👉 https://amzn.to/49gcZHL
🥎 Softball Recruit’s Journal
👉 https://amzn.to/49B9H0L
🏐 Volleyball Recruit’s Journal
👉 https://amzn.to/4pRwhIJ
🏀 Basketball Recruit’s Journal
👉 https://amzn.to/4jx2rY9
Each resource is designed to help athletes communicate better, make stronger decisions, and stay grounded throughout the recruiting process.
For coaching, recruiting strategy sessions, and additional tools, visit coachmattrogers.com.
Until next time—stay focused on what you can control, stay humble, and keep chasing significance.
