NIL was supposed to empower athletes. Instead, it’s become a recruiting arms race — fueled by booster collectives and donor money, not branding deals. This post breaks down what NIL really is, how it’s reshaping college athletics, and why 99% of families should focus on growth and development, not cash and contracts. Learn the truth about NIL, collectives, and what matters most for your athlete’s future.
"Knowing yourself is the beginning of all wisdom" -Aristotle I love teenagers. I really do. They’re in the best and blurriest years of their lives—trying things for the first time,…
In faith, there is enough light for those who want to believe and enough shadows to blind those who don't" - Blaise Pascal Every athlete thinks they know the game.…
“Shut up. Suit up. Show up.” – Dr. James Hollis When professor and author, Dr. James Hollis published his book, What Matters Most, Oliver Burkeman of The Guardian noted that…
"The most successful people aren't those with the most resources, but those who are the most resourceful" — Tony Robbins Half my recruits are knocking it out of the park…
"Team Culture Is a Baby: Everyone’s the Babysitter" - Sue Enquist, Hall of Fame UCLA Softball Coach This was the profound advice Hall of Fame coach Sue Enquist recently shared…
Do You Really Have What It Takes to Play at the Next Level? The numbers don’t lie. Sometimes they move in decimals, but for most of the last 30+ years,…
"You can't let praise or criticism get to you. It's a weakness to get caught up in either one.” - John Wooden A few days ago, I reposted something I…
"Only put off until tomorrow what you are willing to die having left undone." --Pablo Picasso Drumroll, please… the answer is NOT your child’s senior year. Twenty-five years ago, college recruiting…
