10 Questions Recruits Should Ask College Coaches

“Sometimes daring to ask the question changes the whole story.” – Mad Hatter, Alice in Wonderland One of the biggest mistakes recruits make during the recruiting process is believing their job is…

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Why Your Character Matters

Character is one of the most misunderstood parts of the recruiting process. If I asked 100 recruits to define what “good character” means to a college coach, I would probably…

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Why Are You Wasting Your Recruitment?

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” — William Shakespeare My brain makes everything hard. I have a little ADHD. I…

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The Butterfly Effect

A young man I thought I’d lost recently reminded me what the butterfly effect truly looks like in coaching and mentorship. Sometimes growth goes quiet, sometimes it cocoons, and sometimes it emerges more beautiful than we imagined. Alex’s journey is teaching me that the smallest moments — a conversation, a spark, a second chance — can change everything. Here’s why I’m more proud of him today than ever.

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NIL, the NCAA, and the 99% Reality Check

NIL was supposed to empower athletes. Instead, it’s become a recruiting arms race — fueled by booster collectives and donor money, not branding deals. This post breaks down what NIL really is, how it’s reshaping college athletics, and why 99% of families should focus on growth and development, not cash and contracts. Learn the truth about NIL, collectives, and what matters most for your athlete’s future.

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