NIL was supposed to empower athletes. Instead, it’s become a recruiting arms race — fueled by booster collectives and donor money, not branding deals. This post breaks down what NIL really is, how it’s reshaping college athletics, and why 99% of families should focus on growth and development, not cash and contracts. Learn the truth about NIL, collectives, and what matters most for your athlete’s future.
"You must gain control over your money, or the lack of it will forever control you". — Dave Ramsey For most families, paying for college is scary. The numbers on…
In faith, there is enough light for those who want to believe and enough shadows to blind those who don't" - Blaise Pascal Every athlete thinks they know the game.…
“Shut up. Suit up. Show up.” – Dr. James Hollis When professor and author, Dr. James Hollis published his book, What Matters Most, Oliver Burkeman of The Guardian noted that…
"Success is not final; failure is not fatal: It is the courage to continue that counts." -Winston Churchill On the blog and on the podcast, I often talk with guests…
"The most successful people aren't those with the most resources, but those who are the most resourceful" — Tony Robbins Half my recruits are knocking it out of the park…
"Team Culture Is a Baby: Everyone’s the Babysitter" - Sue Enquist, Hall of Fame UCLA Softball Coach This was the profound advice Hall of Fame coach Sue Enquist recently shared…
"You can't let praise or criticism get to you. It's a weakness to get caught up in either one.” - John Wooden A few days ago, I reposted something I…
"Only put off until tomorrow what you are willing to die having left undone." --Pablo Picasso Drumroll, please… the answer is NOT your child’s senior year. Twenty-five years ago, college recruiting…
